Os Princípios Básicos de Publicidade online
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You set several certain targeting parameters, such as maximum bid price and target audience. These parameters then determine where your ads are placed.
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To dispel the most widespread misconception, we should emphasize that programmatic media buying (or advertising) is a much broader concept than real-time bidding. It’s an umbrella term for three types of automated digital ad space trading: Programmatic direct doesn’t require you to participate in any auctions at all.
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An Ad Colony survey reported that 60% of consumers have a negative perception of brands whose ads appear near inappropriate, hateful, or offensive content. This can be anything from a site that hosts pirated movies to sites promoting hate speech.
But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your brand? Below we walk through the details.
Say you run an automotive business here that sells parts for sports cars, and you want to use real-time bidding to get your company’s name in front of people looking to buy new parts for their car. You set your targeting options and your budget.
Performance TV’s real-time reporting leverages the power of Connected TV to show you instantly what’s working (and what isn’t)—allowing you to tweak and optimize your creative for maximum efficiency.
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[3] RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions. RTB replaced the traditional model.
Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information.
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When compared to financial securities ecosystem, Ad Networks play a similar role as brokers do in securities trading.